Will the 75 Hard challenge help you lose weight and get fit? Here’s everything you need to know about the ‘mental toughness’ program (2025)

The 75 Hard program has been swirling online for the last several years, but it always seems to spike around the new year when lots of people are looking to prioritize their health. If that’s you, hear this: The 75 Hard program is an extreme, short-term challenge that was not created by a doctor, workout expert, or dietitian. So, before you take all that positive new year energy and dive in, take a closer look at the program’s rules, hear from credentialed experts in fitness and food, then decide for yourself what elements, if any, you want to take from this program to use toward your specific health goals.

What are the rules of 75 Hard?

The program was crafted by Andy Frisella, an entrepreneur, author, and public speaker who calls 75 Hard a “transformative mental toughness program.” The guidelines for the program include elements of fitness, nutrition, and self-development, each of which must be done every single day for 75 days straight.

  • Follow any nutrition plan designed for your goals, with zero alcohol and no cheat meals.

  • Complete two 45-minute workouts every day, one of which must be outside.

  • Drink a gallon of water.

  • Read 10 pages of an educational or self-improvement book.

  • Take a progress picture.

Oh, and “you have to follow the program with zero compromises,” adds Frisella, leaving no room for error (AKA real life). “It takes a militaristic mindset to complete this program,” says Hannah Davis, CSCS, CPT, owner of and trainer at Body By Hannah.

Does the 75 Hard challenge work—and is it safe?

The first thing that comes to mind about the 75 Hard program, says Davis: “Oh great, another all-or-nothing approach that leads to burnout rather than real sustainable change.” This is one of the biggest red flags experts have with the program—it’s not feasible long term. “The specific principles that this program preaches are things that are not sustainable forever,” says Amanda Holtzer, MS, RD. “That's why it's only for 75 days.” Difficult and intense diets or wellness programs might work in the short term, but what happens after those 75 days when you stop all these extreme habits, asks Holtzer. “All that quote-unquote progress that you've made is going to be undone,” she says.

There’s also the concern of overtraining, which impacts physical and mental fatigue, and increases your risk for injury. 75 Hard demands ninety minutes of exercise a day, which, at 10.5 hours for the week, is more than four times the CDC’s recommendation of 150 minutes of moderate-intensity exercise. “I don’t know many people who could commit to this unless they sacrificed sleep or social time, which are both insanely crucial for best health,” says Davis.

“There’s a very high risk of overtraining if you aren’t intentional with your programming. If you notice poor sleep, moodiness, and the inability to recover, you are likely overtraining.” If you’re an older adult who hasn’t had a consistent fitness routine for some time, diving head first into long workouts will not “kickstart your metabolism” as some programs or diets like to claim, says Holtzer.

Overdoing it in the gym and obsessing over arbitrary health standards isn’t just physically tiring but also mentally draining, says Holtzer. “After 75 days of such mental dedication and restrictions, you're gonna be mentally exhausted,” she says. “When you feel such mental fatigue it can do the opposite at the end of the 75 days, when you can adapt a ‘screw it. I finished the 75 days. Now I'm gonna do what I want’ mentality.”

If you don’t complete the program or hit setbacks—you know, because you’re human—you may experience feelings of “failure” that permeate other aspects of your life, says Holtzer. “It perpetuates this attitude of diet culture and living in extremes,” she says. “It’s a very slippery slope. That attitude of feeling like if you don't do one thing [as outlined in the program], that you've ‘failed’ can lead to, in the short term, feelings of disappointment and self-shame. In the long term, it could potentially lead to more intense problems such as disordered thinking about food and your body.”

Speaking of potentially dangerous diet culture myths, the 75 Hard program restricts alcohol and “cheat meals” entirely. While limiting or cutting out alcohol may be an advantageous choice for some, Holtzer says she wouldn’t recommend anyone restrict any food or drink they have been consistently consuming cold turkey. Instead, opt for reducing intake gradually.

What’s more, the sheer nature of calling anything you eat a “cheat meal” is “attaching morality to food,” explains Holtzer. “It's saying X foods are good and Y foods are bad. By telling yourself this is a ‘cheat meal,’ you're only raising it higher on a metaphorical pedestal. The more you restrict a certain food, the more you psychologically want it, the more you crave it.” This garners feelings of deprivation, which can lead to a binging and guilt cycle when you do allow yourself to have certain foods.

The psychological dangers don’t end there. Progress photos, or before-and-after photos, have been coming under fire in recent years as the wellness industry and its consumers have realized the harm these comparison images can do to your self-worth. Are you any less valuable in your first photo than your fifth?

What about 75 Soft?

A modified version of 75 Hard, aptly called 75 Soft, is making rounds online and has four paired-down guidelines:

  • Eat well, in general, and avoid alcohol except for social occasions.

  • Exercise once for 45 minutes each day, with one day of active recovery each week.

  • Drink 3 liters of water daily.

  • Read 10 pages of any book each day.

“Does 75 Soft seem better than 75 Hard? Yes,” says Holtzer. “Does 75 Soft seem a bit more attainable than 75 Hard? Yes. Is 75 Soft still a bit too rigid? Also yes.” The bottom line is that while 75 Soft could be a more approachable plan for some, defining goals across activity, diet, and wellness habits for the masses, just isn’t effective, she adds. “Every single person is different—different age, sex, height, weight, job, lifestyle, hormone levels, mental health, physical activity, health goals…the list goes on.”

Davis agrees, adding that 75 Soft is still asking for “perfection,” for 75 days in a row. Instead, think about what healthy habits you can improve upon over time, so you can focus on progress not perfection, she says.

So, what should you do instead of 75 Hard?

Once you peel off the strict diet-culture, gym rat extremes, there are a few foundational principles you can derive from the 75 Hard program that deserve some attention. After all, if your goal is to improve your metabolism, increasing muscle mass and consuming adequate calories will help you do that—no matter your biological or training age, says Holtzer. Here are a few things to keep in mind, whether you want to modify this program (something it’s creator, unsurprisingly, rebukes) or just take some elements from it to focus on.

Personalize your nutrition

75 Hard asks you to follow a nutrition plan that’s specific to your goals, which Holtzer points out as a bright spot. That’s because everything from your age, medical history, and workout routine—not to mention whether you have specific goals, such as weight loss or fat loss—will determine what eating style is best for you. “Ideally, this would be a plan that's created in collaboration between you and a registered dietitian,” she adds.

Find ways to stay active

While two-a-days, as prescribed in 75 Hard, are not going to be realistic for most people, having a goal of simply moving more is a great idea, says Davis. “Is it a walk, a strength training session, restorative yoga, playing in the park with your dog or kids?” Define what fitness looks like for you, and commit to a routine that makes sense for your lifestyle.

Simplify your goals

Instead of tackling one massive challenge that requires you to focus on diet, exercise, and self-development all at once (whew!), it’s much more manageable—and enjoyable—to focus on one element, says Davis. “Generally, by focusing on even just one small practice, other more positive habits develop around it,” she says. Plus, long term wellness habits are those that fit seamlessly into your life, says Holtzer. “We should not be trying to execute these super difficult, super restrictive habits because most people cannot do those things forever,” she adds.

Aim to drink more water

Most people could stand to drink more water every day—just not a gallon, says Holtzer. Think about how much you usually consume, then try drinking 10 more ounces daily, she suggests.

Limit screen time

The 75 Hard program specifically requires reading 10 pages of an educational book every day, which is limited, but the idea has merit. If you’re interested in reading more this year, swapping your scrolling habit for a page-turner is a good place to start. Setting a timer that alerts you when you’ve gone over your screen-time limit or app usage might help create those habits. Check out a few books from the library to have on hand when the desire to scroll strikes.

Don’t fear failure

The strict nature of the 75 Hard program doesn’t allow you to stumble, which is unrealistic and disheartening when it does (because it will) eventually happen. “Expect to falter and be okay with starting over,” says Davis. “The mentality is that you could be starting over for the rest of your life, and that’s actually okay because your health journey is for a lifetime.”

This story was originally featured on Fortune.com

Will the 75 Hard challenge help you lose weight and get fit? Here’s everything you need to know about the ‘mental toughness’ program (2025)

FAQs

Does 75 Hard make you lose weight? ›

You can lose weight on 75 Hard, but there are risks along the way. The intensity of the program may not be right for everyone. Check with your doctor on the best weight loss options for you.

What is the best diet for the 75 Hard Challenge? ›

While the 75 Hard challenge doesn't prescribe a specific diet, certain approaches align well with its principles. The Mediterranean diet emphasizes whole foods, lean proteins, healthy fats, and plenty of vegetables. The Paleo diet focuses on whole, unprocessed foods while excluding grains, legumes, and dairy.

Can you lose weight on 75 Soft Challenge? ›

Some people who've posted about their 75 Soft experiences on TikTok said they lost weight and felt better mentally, emotionally and physically. Others mentioned they liked having a routine to stick to and called it a more attainable alternative to 75 Hard.

Does the 75 Hard Challenge work? ›

The bottom line is that the 75 Hard is extremely high risk, and has no proven benefits. “Wellness” challenges like the 75 Hard might seem harmless — what's a few weeks of strict diet and exercise, right? — but that couldn't be farther from the truth.

How long does it take to see results from 75 Hard? ›

By day 75, you might notice a difference in your appearance and how you think, but it may not be a sustainable change because it happened so intensely and quickly.

How to lose belly fat at age 75? ›

Get active. For most healthy adults, the Department of Health and Human Services recommends moderate aerobic activity, such as brisk walking, for at least 150 minutes a week or vigorous aerobic activity, such as jogging, for at least 75 minutes a week. Strength training exercises are recommended at least twice a week.

What not to eat on 75 hard? ›

Follow a nutrition plan of your choice — no alcohol or cheat meals. On the 75 Hard Challenge, you can start any diet or nutritional plan, but you're expected to stick to that plan firmly for 75 days.

Does walking count for the 75 hard challenge? ›

Here how 75 Hard works: For 75 days straight, you must: Exercise twice a day for 45 minutes each session. (Note: A walk counts.)

Can you eat fruit on 75 hard? ›

That said, there are potential benefits to following a particular diet for 75 days—especially if it consists of healthy, satiating meals like the ones recommended above. "This diet does include whole grains including beans and legumes, fruits and vegetables, healthy fats and lean proteins," says Taub-Dix.

What is the lighter version of 75 Hard? ›

If you're looking for a gentler (but still challenging) way to improve your health, the 75 Soft Challenge might be just what you need. This new trend involves a flexible mix of healthy eating, exercise, hydration, and reading goals, without the extreme intensity of the original 75 Hard Challenge.

What is the easiest challenge to lose weight? ›

This allows people to focus on adding to their diet , not limiting themselves, which can make chasing their goals more enjoyable.
  • Chef challenge. ...
  • Sugar detox challenge. ...
  • Whole foods healthy recipe challenge. ...
  • Alphabet snacks. ...
  • Mindful eating. ...
  • Hydration challenge. ...
  • Hula hoop challenge. ...
  • Take a weekly group hike.
Jul 22, 2024

What is better than 75 Hard? ›

75 Soft takes the same concepts from 75 Hard but makes them more accessible and less rigid. The emphasis in 75 Soft is to make sure you're attempting to do your best to follow these rules every day: Eat well in general and avoid alcohol except for social occasions.

Do people lose weight on 75 Hard? ›

Potential Weight Loss: While it's challenging to predict an exact amount of weight loss during the 75 Hard Challenge, many participants report significant transformations. Some individuals have shed 10, 20, or even 30 pounds during the 75 days.

Can you Eat sugar on 75 Hard? ›

No, the 75 Hard journey involves no added sugar. No, the person is on the 75 hard and can't have any cheat meals.

What is the 75 Hard rules for females? ›

Rules of 75 Hard

No cheat meals or alcohol for the full 75 days consecutively. Exercise twice a day for 45 minutes each time, with at least one session happening outside. Read 10 pages of a book every day. The books should be non-fiction and focus on self-improvement.

Is it normal to lose weight after 75? ›

Yes, but only in small amounts over time. It's normal for your body's levels of water, muscle, and fat — which all determine your total body weight — to decline as you age.

What are the side effects of the 75 hard challenge? ›

Possible Risks Of 75 Hard
  • Your mental health may take a toll. ...
  • Extreme lifestyle changes aren't necessarily sustainable. ...
  • There's an increased risk of injury. ...
  • The lack of flexibility can cause burnout. ...
  • Progress pictures aren't the only way to measure success. ...
  • It promotes negative diet culture.
Oct 13, 2023

What are the benefits of 75 Hard? ›

Potential Health Benefits of 75 Hard
  • Confidence.
  • Self-esteem.
  • Perseverance.
  • Self-worth.
  • Self-belief.
  • Fortitude.
  • Grittiness.
Apr 29, 2024

Can I lose weight in 75 days? ›

Some individuals have shed 10, 20, or even 30 pounds during the 75 days. However, it's essential to recognize that weight loss is a highly individualized process, and factors like starting weight, body composition, and adherence to the challenge's principles play a crucial role.

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