Topic: Oral care market (2024)

Oral care is one of the most profitable segments in the personal care market: toothpaste, mouthwash, and toothbrushes, along with other similar products, are essential items and parts of consumers' daily routines.With the exception of 2020, the oral care market revenue has increased worldwide in recent years and, according to forecasts, is expected to keep growing in the future. As of 2022, the revenue amounted to almost 49 billion U.S. dollars. This was an average per capita revenue of 6.37 U.S. dollars.That same year, among all leading countries in the market, revenues were by far the highest in the United States. By comparison, the Chinese oral care market came in second place, reaching some 5.7 billion U.S. dollars in revenue.

Toothpaste in the United States

Approximately 124 million American consumers use toothpaste twice a day: toothpaste is by far the most popular oral care product type, generating over 3.7 billion U.S. dollars in sales in the United States alone as of 2022. Unit sales of toothpaste amounted to nearly 771 million that year.In 2021, Procter & Gamble was the leading U.S. toothpaste vendor with sales of over one billion U.S. dollars. Sales of the top five vendors of toothpaste reached around three billion U.S. dollars in that year. Other major players were Colgate-Palmolive, GlaxoSmithKline, and Church & Dwight.

Leading companies worldwide

The global company Procter & Gamble (P&G) manufactures and sells consumer goods across multiple product segments. P&G is one of the world's leading companies in the oral care segment with its brand Oral-B. In 2022, the company’s global net sales amounted to more than 80 billion U.S. dollars.The consumer products company Colgate-Palmolive can be seen as one of the largest competitors for P&G. It operates in the oral, personal and home care segment, and in the pet nutrition segment as well. In 2022, the net sales generated worldwide by Colgate-Palmolive reached 17.97 billion U.S. dollars, of which almost 14.3 million U.S. dollars was generated within the oral, personal and home care segment.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

Dominique Petruzzi

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Published by Dominique Petruzzi, Jan 10, 2024

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Revenue growth of the global oral care market 0.2%

Topic: Oral care market (1)

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Revenue growth of oral care worldwide 2016-2028

Revenue of the oral care market in China 5.75bn USD

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Oral care market revenue in leading countries worldwide 2023

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Topic: Oral care market (2024)

FAQs

What is the market research for oral care? ›

The global oral care market size was estimated at USD 58.9 billion in 2030 and is projected to grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2030. Growing cases of dental caries and rising awareness among people regarding oral hygiene have contributed to the market growth.

What are three 3 things you can recommend to promote and maintain good oral health? ›

Teeth and mouth care
  • Limiting sugary foods and drinks and brushing your teeth twice a day helps to prevent tooth decay and gum disease.
  • Have regular check-ups with your oral health professional to address any problems early.
  • Quit smoking and limit alcohol intake to reduce your risk of oral cancer.
Jun 6, 2022

How can I promote my oral care? ›

Helpful Tips
  1. Brush your teeth twice a day with a fluoride toothpaste.
  2. Clean between teeth regularly, aiming for once a day. ...
  3. Visit the dentist for routine check-ups and professional cleaning. ...
  4. Drink fluoridated water. ...
  5. Don't smoke. ...
  6. If you are planning to become pregnant, have a dental checkup. ...
  7. Eat a well-balanced diet.

How can you promote oral health care? ›

Definition. Oral health promotion is any combination of oral health education and legal, fiscal, economic, environmental, organizational and technical interventions designed to facilitate the achievement of oral health and the prevention of disease.

What are the new trends in oral care? ›

Smart oral care devices, such as electric toothbrushes and smart flossers, are gaining popularity due to their ability to enhance oral hygiene practices. These devices often feature Bluetooth connectivity, smartphone apps, and real-time feedback to help users improve their brushing and flossing techniques.

What is the future of oral health care? ›

The advancements in dental technology offer a promising outlook for the future of oral health care. With the continuous development of more efficient, patient-friendly, and accurate treatments, the goal of making quality dental care accessible to all is becoming increasingly attainable.

What improves oral health? ›

Good oral care includes daily brushing and flossing. Without good oral hygiene, germs can reach levels that might lead to infections, such as tooth decay and gum disease. Also, certain medicines can lower the flow of spit, called saliva.

What are 7 ways to protect your oral health? ›

Here are seven practices you can adopt as a part of your regular routine to improve your overall oral health.
  • Brush Your Teeth Twice A Day. ...
  • Floss Daily. ...
  • Consider a non-alcohol Mouthwash. ...
  • Regular Dental Check-Ups. ...
  • Eliminate Smoking & Limit Alcohol Consumption. ...
  • Adopt a Healthy Diet. ...
  • Drink More Water.
Aug 13, 2023

What are good practices to promote dental health? ›

Brush your teeth at least twice a day.

Use fluoride toothpaste and a soft-bristled toothbrush. (Medium or hard bristles can damage your gums and tooth enamel.) When you brush, place your toothbrush at a 45-degree angle toward your gums. This helps sweep away plaque and bacteria at the gum line.

What is the golden rule for oral hygiene? ›

Brush your teeth twice a day with fluoride toothpaste. Clean between your teeth daily using floss or interdental brushes. Eat a healthy, balanced diet and limit added sugar intake. Visit the dentist regularly for check-ups and preventative care.

What is poor oral care? ›

The cause of poor oral hygiene is usually the patient's failure to maintain good oral hygiene habits, such as regular brushing and flossing of teeth to remove plaque and tartar from the teeth. Some foods (sugars and acidic foods) and habits (such as smoking) can also result in poor oral hygiene and dental diseases.

Why is oral care important? ›

Oral hygiene is vital to an individual's overall health and well-being. Studies have shown that untreated oral diseases may increase the risk of adverse health conditions. Thus, maintaining good oral hygiene is important in improving your oral health and overall well-being.

Who promotes oral health? ›

The Alliance of the American Dental Association (AADA) programs promote oral health care programs benefiting people from birth through retirement. Healthy Smiles from the Start: This education program addresses dental issues affecting pregnant women and their kids from birth through early childhood.

What is the most important role in oral health care? ›

The Role of Brushing and Flossing in Maintaining Oral Health

Brushing and flossing are the cornerstones of a good oral hygiene routine. Brushing your teeth helps remove plaque and bacteria from the surfaces of your teeth, while flossing removes plaque and food particles from between your teeth and along the gumline.

What types of food are good for your teeth? ›

Some suggested foods:
  • Fiber-rich fruits and vegetables. Foods with fiber help keep your teeth and gums clean, says the American Dental Association (ADA). ...
  • Cheese, milk, plain yogurt, and other dairy products. Cheese is another saliva maker. ...
  • Green and black teas. ...
  • Sugarless chewing gum. ...
  • Foods with fluoride.

What method of research is used for oral care? ›

Crossover and split-mouth designs are two designs involving correlated data that are frequently used in oral health research. Data from these designs must be analyzed using methods that take into account the fact that the observations include repeated measures on the same individual.

How to do market research for a dental clinic? ›

Collect data on:
  1. Types of services provided, including cosmetic and elective procedures.
  2. Number of doctors.
  3. Office hours.
  4. Dental benefit plans accepted, if available online.
  5. Any special offers or promotions.
  6. Online availability of a practice newsletter, blog, videos, etc.

What is market research in medicine? ›

Healthcare market research provides an understanding of the number of potential patients that could be treated with your product, which products HCPs prefer to treat them with, and the accessibility of the market.

What kind of research is good for dental school? ›

You should do research if you are interested by it, not solely to enhance your application to dental school. While many students think that lab research is most important, experience with social science research is just as fascinating and valuable.

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